become one of the rich embroiderers…
I was just reading an article about how using multi-decoration can differentiate your “left-chest embroidery” business:
“If you do what all other embroidery businesses do, you can only expect +/1 10% of their profit margins. If you do the opposite and become someone who can do what 95% of the others can’t, won’t and don’t want to do, then you can become one of the rich embroiders.”
– Robert Harbauer, article published in Stitch & Print International 2011 No. 4
Here’s a great example of how adding a bit of print and some bling can transform a “left-chest” embroidery job into something with wow-factor. This dance company is holding a conference and wants shirts for their attendees. They will love to have something a little more fun and sparkly than the traditional embroidered logo.
And it doesn’t have to be complicated. If fact, this design takes all of about 10 minutes in Wilcom EmbroideryStudio e2 to convert different parts of the supplied vector logo into embroidery, print and bling.
Not only are you providing a unique result for your clients, but designs like this can fetch up to 50% more revenue than your traditional left chest embroidery.
Filed under: About Wilcom, Inspiration | 2 Comments
Tags: bling, business ideas, DTG, embroidery, print, rhinestones